Expand Your Brand- How to Supersize Any Brand Anywhere in the World by Merrill Pereyra is a businessperson's guide to the strategies used by top company brands, such as McDonald's and Coca Cola, to build and market a successful and confident business or brand. In it's 23 short and easy to read chapters it describes how manage your business, employees, marketing, finances, and overall productivity without stressing over all the details.
After reading Expand Your Brand, I can honestly say that I understand a lot more about branding and marketing in relation to global expansion. Not being a career businesswoman, I had never thought of how much work went into global branding. Choosing the best location, catering to the populace's needs, making small changes in service to increase customer loyalty; all of these ideas go into the marketing plan and can make or break a business if they aren't considered. During his 23 years with McDonald's, Merrill Pereyra has obviously learned and perfected a very plausible branding and marketing technique that can be applied to most products/services in a variety of global markets. I recommend Expand Your Brand to businesspeople and anyone interested in branding and marketing, both locally and globally. Great reference and overall format.
Rating: Bounty's Out (3.5/5)
***I received this book from Bookmasters in exchange for an honest and unbiased review.